TL;DR: Register to vote.
As a New England native and former tech bro-ess, I am familiar with the brand Patagonia. The quarter-zips, the Nano Puff vests, the Synchilla Snap-T pullovers — you name it, I got it.
Well, Patagonia just gave me another reason to be a proud and loyal customer:
“Vote the assholes out.”
Even though this is the imagery we normally associate with Patagonia…
…that perception is the opposite of their brand. Back in April 2019, they stopped selling co-branded merch with companies that didn’t fit their values.
So, I guess this hidden Easter egg that Patagonia sewed into their tags is making their message loud. And. Clear.
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